Winning Pitch

Pitching is an art and science that most of us practice on a daily basis without even being aware of it! Everytime we put forth arguments to make others agree with our point of view we are in a way pitching an idea.

But talking about pitching in the marketing world is different. There is a lot of nerves and uncertainty. In his article Scott Berkum tells us his tips to create and perform the “winning pitch”.

Tip 1: Define and Refine the idea

We must keep absolutely clear in mind what we are going to present and how we are going to do that (i.e. the order, the time that is going to take, etc) to reflect confidence at the moment of pitching.

Tip 2: Start with their perspective

To make sure that we are in the right track we must also get in the viewers shoes and see if our pitch matches their expectations. It is essential to include everything the receiver wants to hear.

Tip 4: Structure

Create an “elevator pitch” to then progress to a 5 minutes one. The elevator pitch is like the main idea, a single phrase that summarise your objective. Once you have this concrete it will be much easier to build the rest of the pitch around that core idea.

Tip 5: Test

Make sure to practice and time the pitch before presenting. Try also showing it to other people first, friends or family. All this preparation will give you a fantastic confidence boost at the time of pitching and will assure you that your pitch won’t be too long.